Omar Barghouti, along with his cohorts, started the BDS movement, seeking boycott, divestment and sanctions against Israel. It is readily apparent that their end goal is eradication of Judaism and eradication of the Jewish State. They believe that worldwide financial pressure against Israel will foster acquiescence to their anti-Semitic and anti-Zionist agenda. Unfortunately, BDS has been adopted and embraced by many academics and students on college campuses. Students who oppose BDS or openly support Israel are verbally and sometimes physically attacked and their reputations are smeared with false labels. BDS has turned institutions of higher education that had encouraged thoughtful and civil debate into places in which free speech is no longer tolerated. Within 20 years, the college students that are now being inculcated and infected with BDS will inevitably be in federal, state and local politics, and will be community and business leaders. As such, the threat from BDS is something that we must address today.